- Online Marketing Automation
CRM Features & Solutions> Online Marketing Automation
Marketing Automation:

CRM provides One Campaign management, Two E-mail marketing, and Three Lead generation through various sources (such as Web-to-Lead forms, import lead data and others), specifically useful for integrating your organization's sales and marketing activities.

With the CRM marketing automation software, you can effectively plan marketing campaigns, execute email campaigns, track marketing expenditure and improve the quality of lead generation process. In addition, campaign management integrated with sales force automation helps your organization in measuring the performance, return on investment (ROI) and effectiveness of the campaigns.


Plan & Execute Marketing Campaigns
Execute Email Marketing
Generate Leads
Manage Marketing Contacts
Measure Marketing Performance
Plan & Execute Marketing Campaigns
Plan marketing activities and develop campaign hierarchies by outlining the campaign objectives
Define the campaign success metrics and measure the campaign effectiveness (ROI) by linking directly to the leads and opportunities
Track all customer inquiries related directly to the marketing campaigns
Track sales closures related directly to the marketing campaigns
Execute Email Marketing
Manage mailing lists based on the existing data related to leads, contacts, and potentials
Create mass email templates with rich-text HTML editor directly from the CRM system for a better email marketing campaigns
Set up email opt-out process in compliance with CAN-SPAM act using unsubscribe forms
Schedule mass email campaigns from the selected leads and contacts
Manage Drip Campaigns (Scheduled automatic mailing) using series of auto-responders for leads and contacts
Generate Leads
Capture leads directly from your Web site using Web-to-Lead forms
Setup personalized Auto-response email messages based on the type of customer inquiry
Approve leads captured through Web sites and assign to the right sales persons in your organization
Customize Web-to-Lead form as per your organization lead generation process
Import leads from the external sources, such as Web downloads, trade shows, seminars, direct mail, and other types of campaigns
Manage Marketing Contacts
Track all contacts and related opportunities, sales activities, and other details from a common repository
Manage hierarchy of contacts within your customer company to have a better coordination while dealing with customers
Import marketing contacts from external source and other business applications
Synchronize contacts between CRM and Microsoft® Outlook® using the CRM Plug-in for Microsoft Outlook
Create Mail Merge documents using the CRM Plug-in for Miscrosoft Office
Measure Marketing Performance
Standard reports, such as Campaign ROI, Contact Mailing List, Key Accounts, Accounts by Industry etc, for tracking performance of the marketing activities.
Store reports in different types of public or private folders and enable access to the users according to their access privileges
Flash-based, interactive dashboards with an aesthetically pleasing layout and fast loading capability
Fully customizable dashboards with different types of Bar, Funnel, Pie, and Line charts
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